Packaging

These Herman Miller is a furniture store. These shipping boxes for their company could have been created in Illustrator. I would make most of these shapes with the pen tool. I would also use the shape and type tool for some elements.

These box designs definitely  use the design elements of shape and color. The design relies almost entirely on simple shapes and numbers. Also, the strong red and black colors are striking against the tan boxes. The design is well balanced, as no one side of the box becomes dominant. In this way, there is no one focal point. This encourages the viewer to look at the box from all sides and angles.

I believe this design was well thought out and executed. Although well designed shipping boxes may seem to be excessive, they contribute to the appeal of the brand. Also, these boxes play off the idea of toy blocks, but are a more refined, modern version.