This birthday party invitation could be created in InDesign. I might have to begin by creating the background “ray” design in Illustrator and then import that image into InDesign for the text.
This Birthday invite uses the design elements of color and size. The designer varies the size, direction and color of the text. This creates interest and encourages the viewers to actively read the invitation. Also, the designer uses contrasting colors of blue-green and red. This makes certain elements pop out against the mostly blue text. The designer also uses size to create dominance among certain elements.
Overall, I believe this is a very well designed invite. The designer takes what would have been a very boring set of text and completely transforms it. The text and the radial design in the background give a kind of retro feel.
Rebecca Somers 